Digital Marketing Executive - Donor Recruitment (1353)

2024 is a big year for us as we turn 200 years! We are proud of our long standing history in campaigning for a better world for animal welfare. 

We are looking for a new team member as a Digital Marketing Executive, you will be working as part of the fast paced Donor Recruitment team. You will be responsible for recruiting new donors to the RSPCA, primarily through delivering and optimising the performance of our paid digital marketing for our Sponsorship product.

• Working hours: 35 hours / Monday - Friday. 
• Contract: Permananet
• Hybrid role: Your base will be at Horsham, West Sussex but with a main focus of remote working. There will be an expectation for you to meet up with the team in either our Horsham or London hub but this is open to flex around you and the operation.

We role model our values through our people culture and keep connected through regular/daily check-in's and team meetings, your colleagues are always on hand to support or chat. It's important to us that you feel part of our team from the get go! 

Are you ready to be part of our journey and make a difference?

Here at RSPCA we know it's a cliche but no two days are the same, as a Digital Marketing Executive in Donor Recruitment, we've added a short summary of what a typical day might look like, for a full insight please refer to the attached job description.

This is a performance focused marketing role, so you will be running paid digital channels and working to ambitious targets.

You'll build brilliant relationships with our media partner to plan media and deliver the paid media for our digital channels (Meta, YouTube, Demand Gen, Performance Max, PPC (pay per click), working to agreed budgets, targets and timeframes. Analysing campaign results and recommending optimisations is vital to success in this role, as well as an eye for detail and a proactive approach to campaign planning, set up and monitoring. You'll work collaboratively with creative partners to develop new creative for our Sponsorship product across paid digital channels, from briefing, feeding back on creative and engaging RSPCA stakeholders in the process.

Due to the performance focus of this role, it is essential that all applicants can demonstrate that they have a performance marketing background.

To succeed within this role, the post holder must have proven experience of running paid digital channels, working to ambitious targets.

We are looking for someone with a strong ability to understand the digital KPIs of CPM, CTR, CVR, spend and CPA for direct response and income driving campaigns, so please demonstrate your proven skills in these areas within your application. 

• Digital marketing experience (essential), preferably in direct response 
• Highly numerate and extremely comfortable working with data, spreadsheets and digital KPIs
• Strong attention to detail
• Project / campaign management experience
• Thirst for learning and passionate about improving campaigns
• Brilliant at building relationships with internal and external stakeholders

How to apply:

Please complete the application questions and attach a CV and covering letter.

*Interviews are set to take place via Google Meet*

We are really lucky that some of our roles attract a high level of interest and for this reason we review applications as they are received, unfortunately on some occasions this means roles may close earlier than advertised; so early submissions are highly recommended. 

We want to ensure we do all we can to give you a positive candidate experience through our recruitment. Whilst we do try to give feedback where we can, sometimes due to receiving high levels of applications, this may not always be possible

We recognise that a diverse and inclusive workforce is essential to achieving our core mission. For this reason we actively encourage a wide diversity of applications - in particular from members of minority ethnic groups, and people with disabilities - as these candidates are currently under-represented at the RSPCA.

Should you need any support with your application or interview process please contact resourcingteam@rspca.org.uk

Our mission is to ensure animals have a good life by rescuing and caring for those in need, by advocating on behalf of all animals and by inspiring everyone to treat them with compassion and respect