Legacy Marketing Executive - Development (2757)

Do you want to create a better world for animals?

At the RSPCA, we believe all animals deserve kindness and respect. Legacies are vital to making this happen – last year they contributed over £89m to our work. With increasing challenges in this area, we're committed to inspiring more supporters to leave a gift in their Will, securing the long-term future of our mission.

We're looking for a Legacy Marketing Executive to join our dedicated Legacy Marketing team. This role is crucial in developing and delivering campaigns that grow legacy income and help us remain the charity of choice for gifts in Wills.

• Working Hours: 35 hours / Monday - Friday
• Employment type: Permanent. 
• Hybrid Role: Your base will be at Horsham West Sussex - You will be working on a hybrid with 1 to 2 days per month at our Horsham office. The days determined would be discussed between yourself and your line manager. 

It's important to us that you feel part of our team from the start. We like to keep in touch with regular check-ins and team meetings. There's always a teammate around for support or a quick chat. Are you ready to join our movement?

Legacies are our largest income stream, but the market is challenging. This role plays a vital part in building our future pipeline of support, ensuring the RSPCA can continue to rescue, rehabilitate, and rehome animals for generations to come.

Please note that the deadline for applications will be 16th March 2026. RSPCA Reserve the right to end advertising early should we receive an extremely high volume of applications. 

Here at the RSPCA no two days are the same. As a Legacy Marketing Executive we've added a short summary of what a typical day might look like, for a full insight refer to the attached job description.

• Developing, project managing and optimising multiple direct marketing campaigns and supporter communications to drive legacy pledges including but not limited to, direct mail, telemarketing and email campaigns
• Managing day-to-day relationships with agencies, suppliers, and internal teams to ensure delivery of campaigns and achievement of KPIs.
• Working closely with colleagues in Donor Development on joint acquisition and stewardship activity, including telemarketing and dynamic content mailings.
• Supporting the rollout of tailored conversion and stewardship programmes, helping to overcome barriers to Will-making and growing the value of gifts.
• Contributing to strategic projects to optimise the Gifts in Wills and In Memory supporter journey and stewardship programmes.
• Monitoring and communicating campaign performance in-line with plans/against objectives, ensuring campaigns are delivered on time and to budget
• Working with internal stakeholders to brief them on upcoming campaigns, develop back end processes, response handling, data tracking, reporting  and sourcing content for storytelling.
• Monitoring campaign costs against budgets, raising purchase orders, tracking invoices and tackling any anomalies that may arise
• Analysing campaign performance, presenting results and rolling out any wins into future campaigns

• Experience in project and campaign management, ideally within fundraising or marketing.
• Strong organisational skills, with the ability to manage complex, multi-faceted pieces of work.
• Proven stakeholder management experience, including working across teams and with external agencies.
• Excellent written and verbal communication skills, with experience in supporter or customer-facing communications.
• Strong knowledge of using data in marketing.
• Budget management experience, including monitoring and managing expenditure and income.
• Numerate with strong analytical skills to measure impact and optimize future campaigns.
• A proactive, ‘can do' attitude and the ability to work under pressure with resilience and determination.

Successful candidates for certain RSPCA roles will need to undergo a Disclosure and Barring Service (DBS) check.

Applicants must have the legal right to work in the UK - We are unable to sponsor visas at RSPCA

We want to ensure we do all we can to give you a positive candidate experience through our recruitment. Whilst we do try to give feedback where we can, sometimes due to receiving high levels of applications, this may not always be possible

We are building the future of a diverse Society, and our priority is to support animal welfare by finding people from all backgrounds who are committed  to our mission.  For this reason we actively encourage a wide diversity of applications - in particular from members of minority ethnic groups, and people with disabilities - as these candidates are currently under-represented at the RSPCA. Your transferable skills & lived experiences could make you a valuable addition to our RSPCA Family! 

We're here to support you and encourage you to let us know if you need any adjustments at any stage of the recruitment process. Please feel free to contact us at resourcingteam@rspca.org.uk or 0300 123 0685 so we can ensure the process works for you.