Senior Digital Engagement Executive (2927)

Do you want to help create a better world for animals? At the RSPCA, we believe animal welfare is everyone's welfare. Join us in creating a better world for every animal. We can do it if we work together — everyone for every animal.

Choose a career with us and make a difference.

We are looking for a new team member to join us as a Senior Digital Engagement Executive within our Customer Engagement team.

• Working hours: 35 hours / Monday – Friday
• Location: Hybrid – South East Hub / Home
• Hybrid working isn't a tick-box exercise for us — we live the values. The expectation for this role will be 2 days per month, with flexibility around you and the needs of the operation.

It's important to us that you feel part of our team from the start. We like to keep in touch with regular check-ins and team meetings. There's always a teammate around for support or a quick chat.

Are you ready to join our movement?

Our recruitment journey – key dates for you to note

We think this role is going to be popular and are expecting to attract high interest, so we strongly encourage early applications to avoid missing out. The application deadline is 23rd March 2026.

Here at the RSPCA no two days are the same. As a Senior Digital Engagement Executive, you'll play a key role in delivering impactful digital campaigns that connect supporters with our mission and help drive engagement and fundraising.

Your day may include:

• Planning and delivering email and SMS marketing campaigns using Salesforce Marketing Cloud
• Creating complex personalised supporter journeys and automated campaigns
• Analysing campaign performance and using insights to improve engagement and results
• Developing and optimising email templates using HTML/CSS
• Working with internal teams to deliver data-driven digital communications
• Using segmentation and data insights to ensure campaigns reach the right audiences
• Collaborating with teams across the organisation to deliver engaging supporter experiences
• Supporting the Digital Engagement Manager and contributing to wider digital engagement strategy

We're looking for someone who is creative, data-driven and passionate about delivering impactful digital communications.

You'll bring:

• Experience planning and delivering digital marketing campaigns, particularly email
• Experience using CRM platforms to manage campaigns and supporter data (ideally Salesforce Marketing Cloud)
• Strong analytical skills with the ability to track campaign performance and identify improvements
• Knowledge of email marketing best practice, segmentation and automation
• Experience creating or editing HTML/CSS email templates coupled with a deep understanding of AMPScript and SQL query languages.
• Confidence working with data to build targeted, personalised communications
• Demonstrated ability to build strong, collaborative relationships with all internal and external stakeholders across the organisation.

You'll also have:

• Experience as subject matter expert on key projects and deputising for Digital Engagement Manager when necessary.
• Strong organisational skills with the ability to manage multiple campaigns
• A collaborative approach and the ability to work effectively across teams
• A proactive mindset and a passion for continuous improvement.

Successful candidates for certain RSPCA roles will need to undergo a Disclosure and Barring Service (DBS) check.

Applicants must have the legal right to work in the UK - We are unable to sponsor visas at RSPCA

We want to ensure we do all we can to give you a positive candidate experience through our recruitment. Whilst we do try to give feedback where we can, sometimes due to receiving high levels of applications, this may not always be possible

We are building the future of a diverse Society, and our priority is to support animal welfare by finding people from all backgrounds who are committed  to our mission.  For this reason we actively encourage a wide diversity of applications - in particular from members of minority ethnic groups, and people with disabilities - as these candidates are currently under-represented at the RSPCA. Your transferable skills & lived experiences could make you a valuable addition to our RSPCA Family! 

We're here to support you and encourage you to let us know if you need any adjustments at any stage of the recruitment process. Please feel free to contact us at resourcingteam@rspca.org.uk or 0300 123 0685 so we can ensure the process works for you.