Mass Participation Manager (3118)

Do you want to help create a better world for animals? 

At the RSPCA, we believe animal welfare is everyone's welfare. Join us in creating a better world for every animal. We can do it if we work together — everyone for every animal. Choose a career with us and make a difference.

We're on the lookout for an experienced Mass Participation Manager to join our Community and Events team on a permanent basis. As a key member of our events team you will lead the evolution of the RSPCA mass participation portfolio. You will be responsible for driving the success of established products like One Fun Day and 50 Miles while simultaneously working with our Innovation Team to pilot fresh and exciting concepts. 

By collaborating with internal experts and external partners you will bring these events to life through high impact integrated marketing campaigns that resonate with a national audience.

Hybrid: To attend the office once a month as well as nationwide events when needed. 

Our recruitment journey - key dates for you to note: 

We believe in transparency and a stress-free experience. Here is a quick look at what you can expect.

Application

You'll be asked to upload your CV followed by a few targeted questions designed to help us understand your experience, unique skills, and future potential. This is your first chance to stand out!

Virtual Panel Interview

If your application hits the mark, we'll invite you to attend a virtual interview via google meeting. You'll sit down with the Hiring Manager and another member of the team for a competency based interview. There will likely be a presentation task that we will ask you to complete for this which we send over the details to you beforehand. This is a chance to: 

• Share more about what you've done and what you're proud of
• We encourage you to ask questions about the role, the team, and the impact you could make. Interviews are a two-way conversation, and we recognise that any career move needs to feel right for you as well as for us.
• Show off your skills and behaviours in a relaxed, supportive setting

It's important to us that you feel part of our team from the start. We like to keep in touch with regular check-ins and team meetings. There's always a teammate around for support or a quick chat.

Are you ready to join our movement?

If you need any adjustments during the recruitment process, just let us know - we're happy to support you.

We think this role is going to be popular and are expecting to attract high interest, so we strongly encourage early applications to avoid missing out. The deadline for applications will be Wednesday 13th May. 

Here at the RSPCA no two days are the same, we have added a short summary below to give you a brief overview of what the role entails. For a more detailed description, please see the attached job description. 

Your day may include:

• Project manage flagship events like One Fun Day and 50 Miles to hit ambitious financial and recruitment targets.
• Prototype and launch new concepts in collaboration with the Innovation Team to build sustainable future income streams.
• Take the lead on multi-channel marketing strategies alongside internal teams and creative agencies while upholding brand integrity.
• Design end to end supporter journeys that inspire loyalty and provide an exceptional experience for new and existing fundraisers.
• Oversee event administration and logistics including financial record keeping, site management, and on the ground delivery.
• Utilise data and insights to monitor performance, refine audience segmentation, and produce comprehensive evaluation reports.
• Ensure safety and compliance by managing risk assessments, legal requirements, and crisis management protocols for all activities.
• Mobilise volunteer networks to support event delivery, maximise revenue, and enhance the participant experience.
• Manage budgets and ROI by carefully monitoring income and expenditure to ensure maximum impact for the charity.

• Proven project management experience delivering successful mass participation events or high level marketing campaigns.
• Expertise in marketing strategy with the ability to plan, implement, and evaluate multi-channel campaigns for diverse event portfolios.
• Strategic relationship management including the ability to negotiate with and lead external agencies with diplomacy.
• Financial and budget oversight with a track record of preparing, managing, and monitoring income and expenditure.
• Supporter journey development focusing on building and monitoring comprehensive communication plans that drive engagement.
• On the ground logistics management including the full execution of event day operations.
• Volunteer leadership involving the recruitment, support, and management of volunteers to enhance event delivery.
• Data proficiency with hands on experience using fundraising databases and applying data protection legislation.
• Analytical mindset with the ability to conduct rigorous campaign evaluations to improve future performance.
• Brand guardianship ensuring the consistent application of brand guidelines across all products and marketing channels.

Successful candidates for certain RSPCA roles will need to undergo a Disclosure and Barring Service (DBS) check.

Applicants must have the legal right to work in the UK - We are unable to sponsor visas at RSPCA

We want to ensure we do all we can to give you a positive candidate experience through our recruitment. Whilst we do try to give feedback where we can, sometimes due to receiving high levels of applications, this may not always be possible

Our vision is a world where all animals are respected and treated with kindness and compassion. Our purpose is to inspire everyone to create a better world for animals. We are building the future of a diverse Society, and our priority is to support animal welfare by finding people from all backgrounds who are committed  to our purpose.  For this reason we actively encourage a wide diversity of applications - in particular from members of minority ethnic groups, and people with disabilities - as these candidates are currently under-represented at the RSPCA. Your transferable skills & lived experiences could make you a valuable addition to our RSPCA Family! 

We're here to support you and encourage you to let us know if you need any adjustments at any stage of the recruitment process. Please feel free to contact us at resourcingteam@rspca.org.uk or 0300 123 0685 so we can ensure the process works for you.